216 words is too short for a blog post. 600 -800 is much better. I'm currently reading Penelope Trunks posts about most people not making money directly from blogging even though she is one of the few that does. She could spend up to three hours  on a post and her editor(she is at that level she has one for her blog) could veto it if he thinks its crazy. She still gets the final though. She homeschools her children. If I mention homeschooling to my daughter she tells me they need to get a school because she likes the social part of it even though she is an introvert .  Plus she has a short commute, with lovely bus drivers , kind of enough to drop her her Grandparents if she wants.
Some of the blogs I originally read were on FB. They have started to monetise their pages though selling products with some of the proceeds going to charity. They originally took off due to posts going viral. They tend to blog about their families showing all the bits most Mommy Bloggers don't. Or through satire https://www.facebook.com/peterandjaneandmummytoo/.The Daily Mail does not tend to like them. Even though they have their own version with Liz Jone's column. All of them , including Liz Jones,tend to polarise opinions